Honored to Join the CRRA Leadership Team
I am honored and pleased to join our CRRA leadership team effective October 1. As CRRA members you know and I have learned that CRRA is a wonderful organization with a strong environmental mission that is every bit as relevant today as it was when it was founded in 1974.
We have much work to do to address our infrastructure, build our membership, improve on-going programs, honor existing sponsors and attract new ones, sharpen our voice on critical recycling, resource recovery and Zero Waste issues and develop strategic alliances with allied organizations.
Your Board of Directors and I have been meeting by conference call and in person to “kick-start” a variety of projects and to assure that I meet as many of you as possible between now and year’s end.
Reaching out to Meet our Community
In recent days, I have had the opportunity to meet some key recycling and Zero Waste leaders in California including Mark Murray, Executive Director and Nick Lapis, Legislative Coordinator of Californians Against Waste, Christine Flowers, Executive Director of Keep California Beautiful, Heidi Sanborn, Executive Director, California Product Stewardship Council and Neil Edgar of Edgar Associates.
In November, I will be attending the High Diversion Rate and Compensation Workshop in Lakewood (near Long Beach) with Board Treasurer Rob Hilton, the Santa Clara County Waste Reduction and Recycling Commission’s Technical Advisory Committee and the Bay Area Trash Summit with Board President Tracie Onstad Bills and Board Advisor Julie Muir. Board member Leslie Lukacs and I will be in Los Angeles to meet with city officials regarding support and recommendations for our 2015 CRRA Conference. In addition, I will be reaching out to meet with many you as your schedules allow.
Reviewing Proposals for Website Revision Project
As you all know, our website need immediate attention. Working with Board member Monica Devincenzi, we have evaluated eighteen responses to our request for proposals. All proposals received were competitive and were provided by United States– based and international firms.
In addition to refreshed design work, we want to better integrate our systems, create a full one-stop- shop for our members, combine two sites - crra.com and crra.us - into one site and make significant improves in website security. Our Board and our Development and Communications Committee will be reviewing the finalist proposals in greater depth in November.
Early Planning for 2014 Board Retreat
Scheduled for January 30/31 in San Jose, we are working to develop a “move forward” agenda for our CRRA Board retreat. This short retreat provides an excellent opportunity for your leadership team to assure that we are ”on-track” with our mission, focused on opportunities to build CRRA and poised to positively influence legislation and regulatory development..
Certification Program Review
Many of you are concerned about the direction of CRRA’s formerly grant–funded certification program – specifically what a continued certification program might look like in terms of target groups, content and administration and marketing. Board member Colleen Foster is the Board’s point person on this and I have been working with her and others to develop to effective approach to evaluate certification options.. As we proceed, we will be seeking your thoughts and expertise in this vital area.
Communication and Transparency
Thriving associations and non-profits encourage constructive communication among members and with organizational leaders. We want to assure on-going communications and transparency are hallmarks of how we conduct CRRA business. We have many ways of sharing our CRRA journey with you on-line and we are committed to building this dialogue in 2014 and assuring, as well, that our new website maximizes these opportunities.
Thank you for being CRRA members!
John H. Dane CAE